February 2015

Because

Because

In his book Influence: The Psychology of Persuasion Dr. Robert Cialdini brings up a study conducted to measure “unthinking compliance.” In the study, a researcher asks a subject if she can cut in line to make copies and phrases the request in one of three ways. Request 1: “Excuse me, I have five pages. May I use

Because Read More »

fairy dust

Fairy Dust

Fairy dust? I frequently get requests from friends and clients for advice on supplements that they’re taking. Often, what they’re taking is ridiculously overpriced, under-dosed and at times even counterproductive. There are quite a few reasons behind this, but for this article I’m going to focus on one concept in particular. Dubious manufacturers in the

Fairy Dust Read More »

Cereal Technology

Cereal Technology

Why is it that crappy foods are so commonly and aggressively marketed as health foods? If people want to eat quality food, why not just give it to them? The answer lies in economics. There are only a limited number of people in the U.S. market, and they will only eat a certain amount of

Cereal Technology Read More »

It's Not Health Food

It’s Not Health Food

Most people would agree that getting in a fender bender in the parking lot is preferable to flipping your car three times on the highway. Not getting in a car wreck in the first place, however, is still your best option. There is a substantial difference between that which is better and that which is

It’s Not Health Food Read More »

secret

The Secret

I am going to tell you the best-kept secret to ultimate health and fitness. With this one piece of special information, you’ll have pain-free joints, ripped abs and the muscles you’ve always been after. You’d better have a pen to write this down because this one inside tip will finally unlock the door to maximum

The Secret Read More »

back in the box

Back In the Box

I recently finished reading Why Zebras Dont Get Ulcers, by Robert Sapolsky. It’s an illuminating and fairly technical book covering the multitude of ways that chronic stress slowly debilitates and eventually kills you and what to do about it. I took a lot of notes throughout the book on things like the impact of exercise on

Back In the Box Read More »

Scroll to Top