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Because
In his book Influence: The Psychology of Persuasion Dr. Robert Cialdini brings up a study conducted to measure "unthinking compliance."
In the study, a researcher asks a subject if she can cut in line to make copies and phrases the request in one of three ways.
Request 1:... -
Fairy Dust
I frequently get requests from friends and clients for advice on supplements that they're taking.
Often, what they're taking is ridiculously overpriced, under-dosed and at times even counterproductive.
There are quite a few reasons behind this, but for this article I'm going to focus on one... -
Cereal Technology
Why is it that crappy foods are so commonly and aggressively marketed as health foods? If people want to eat quality food, why not just give it to them? The answer lies in economics.
There are only a limited number of people in the U.S. market, and they will... -
It's Not Health Food
Most people would agree that getting in a fender bender in the parking lot is preferable to flipping your car three times on the highway. Not getting in a car wreck in the first place, however, is still your best option.
There is a substantial difference between that which...