michael pollan

food status

Food as Status

Stop buying stupid things. A common form of objection when it comes to eating healthy food is cost. Recently, eating quality food has been referred to as a form of elitism because it costs more than it does to eat comparable amounts of junk food. Does food as status really make sense? I must clarify […]

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Cereal Technology

Cereal Technology

Why is it that crappy foods are so commonly and aggressively marketed as health foods? If people want to eat quality food, why not just give it to them? The answer lies in economics. There are only a limited number of people in the U.S. market, and they will only eat a certain amount of

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